What we do

Works

Get in Touch

What we do

Works

Get in Touch

INDIA,

INDIA,

11:29:04

11:29:04

The orange two-block "h" monogram centred over a repeating pattern of dark brown slanted tiles outlined in black.
The orange two-block "h" monogram centred over a repeating pattern of dark brown slanted tiles outlined in black.

Hefty Future Homes

Hefty Future Homes

Client :

Mr. Vysakh

Year :

2025

Tags :

Brand Identity

Collateral Design
Construction & Infrastructure

Hefty Future Homes is a construction and infrastructure firm building sustainable, modern spaces, from residential and commercial projects to large-scale infrastructure. We developed its brand strategy, brand identity and collateral design: a logomark of stacked geometric blocks in bold orange, a clean sans-serif wordmark, and a system that runs from site signage and safety gear to business cards, packaging and outdoor advertising.

A worker seen from behind on a building site in an orange hard hat with the white monogram and an orange vest printed with the logo, "Homes | Architecture | Interiors" and a chevron pattern.
Close-up of a phone home screen on an orange background, showing an orange "Hefty" app icon with the black monogram.
Two business cards on a sunlit concrete kerb: an orange front reading "HeftyFuture Homes" with ruler-style tick marks, over a white back showing the logo, a Trivandrum address, "www.grouphefty.in" and "@hefty_homes".

Hefty Future builds homes, commercial spaces and large-scale infrastructure, with a focus on sustainability. It needed a brand identity that looked as solid as the structures it puts up and stood out in a crowded construction market.

Hefty Future builds homes, commercial spaces and large-scale infrastructure, with a focus on sustainability. It needed a brand identity that looked as solid as the structures it puts up and stood out in a crowded construction market.

A black banner on a bare concrete building under construction, showing the orange monogram, "HeftyFuture Homes" and "Homes | Architecture | Interiors", with orange pattern panels on the safety railings.

The logomark is built from geometric orange blocks that resemble buildings, standing for growth, stability and progress. A clean sans-serif typeface and a clear tagline complete the logo.

The logomark is built from geometric orange blocks that resemble buildings, standing for growth, stability and progress. A clean sans-serif typeface and a clear tagline complete the logo.

A tall white-and-orange box under a spotlight, printed with the orange monogram, "HeftyFuture Homes", "Homes | Architecture | Interiors", a QR code and the tile pattern on its side.
An orange roadside billboard against blue sky with the black monogram and the line "We build your dream home!" above "Homes | Architecture | Interiors".

The identity was designed to work across a construction firm’s real touchpoints: site signage, safety gear, business cards, a mobile app icon, packaging and outdoor advertising.

The identity was designed to work across a construction firm’s real touchpoints: site signage, safety gear, business cards, a mobile app icon, packaging and outdoor advertising.

Two takeaway containers on green, one mustard with a green Boccone sleeve and one green with a mustard sleeve, each showing a different mascot.

Hefty Future Homes is a construction and infrastructure firm that builds sustainable, modern spaces, from residential and commercial projects to large-scale infrastructure and eco-friendly construction. We developed its brand strategy, brand identity and collateral design.

The challenge was to give a construction brand a strong, memorable identity in a competitive market, one that works on a building site as well as on a screen. Discovery covered brand research, stakeholder discussions, user interviews and competitor analysis.

The identity centres on a geometric orange logomark that resembles building blocks, a clean sans-serif wordmark and the tagline “Homes · Architecture · Interiors”. It was applied across signage, safety gear, business cards, an app icon, packaging and outdoor advertising, giving Hefty Future a consistent look wherever it appears.

Narrative,

Creative Direction

Abhishek

Abhishek

Visual Identity,

Packaging Design,

Social Media Design

Sidharth

Sidharth

Say hi,

hello@slsh.studio

Leave with a mark

Slash across the folded sheet. Every cut repeats eight times when it opens.

slsh.studio