The logo for Object 754 brings together an illustrated figure, the firm’s name and a large 754. The figure gives the mark a human, crafted quality, and the heavy numerals make it instantly recognisable. Set in black on a bright yellow field, it reads clearly and looks confident.

Numbers are the most distinctive part of the name, so we gave them the most attention. Rather than set 754 in a standard font, we drew a complete set of custom numerals from 0 to 9. That means any number the brand needs, such as a project code, a date or a phone number, sits in the same style as the logo. Everything looks visually matching and accurate, which is the goal for an architecture firm’s brand identity.

The figure itself was built with construction guides and measured proportions, the way an architectural drawing is made, so the mark can be reproduced exactly at any size. It also works as a repeating pattern, with the figure tiled across the yellow background, and the same figure appears in gold on a clay tile.

Typography supports it. A refined serif in capitals names the services (architecture, interior design and furniture design) and sits against the bold numerals. The contrast between the two gives the identity both weight and elegance.