A peptide product rarely comes as one object, so the packaging was designed as a system. It starts with the vial and its label. The label puts the PEAQ mark first, then the product name, then a clean supplement facts panel in plain black and white type. Hierarchy does the work here, so the information is easy to find and the label stays uncluttered. The vial then sits inside clear outer packaging that keeps it visible.

The metal containers extend the same thinking. They have a rounded square form, soft corners and a brushed finish, and they stack neatly. Each is a solid, tactile object in the hand, which supports a premium supplement packaging position. They also photograph well, since the metal picks up light and the shapes stay simple against a dark background.

The point of the system is recognition. Because the vial, label, outer packaging and containers share the same forms, finishes and logo placement, each one looks related to the others. That makes PEAQ’s peptide packaging easier to recognise and easier to build on as the product range grows.